The making of an award to celebrate Clarity

When the Company decided to create the Clarity in Charity Communications Award, it had two purposes, one to raise profile of the amazing charitable work carried out through the City Liveries which tends to pass below the radar. Also to engage our PR community in celebrating this endeavour and encourage more of it.

The Worshipful Company of Glaziers had in earlier conversations offered to run a competition within their members to create a design and then an award. Now with this offer the Company used “Clarity” as the theme. The tender was run and artist Emma Butler-Cole Aiken’s design on a 12” leaded glass roundel was chosen unanimously by the Company’s Court.

The Roundel depicts the coat of arms of the Public Relations Practitioners’ Company and reflects the required themes of clarity, communications, charity and the City as follows:

Clarity – ribbons of perfectly clear, transparent glass.

Communications – interweaving of the lines of the design, personal communication of touch and clear channels of communication. The artist deliberately avoided the unnecessary inclusion of recognisable symbols for internet, telephone, letter etc. which would clutter the design.

Charity – people helping people, holding hands. The drawing shows the interaction and relationships between individuals, within groups and between groups.

The City – City skylines running around and through the design.

The award will be running again in the late autumn and once again the Company with go out to the City Livery Companies to ask them to put forward candidates who they feel have achieved Clarity in their Charity Communications. Demonstrating that a lack of funding or limited access to professional communications is no block to making a real difference to raising the profile of their charity.