PR Company

Public Relations companies help their clients build a positive perception within their publics, generate non-paid promotion in the media, manage public opinion and also publicity on Internet.

A company which works with a Public Relations agency needs to provide information regarding the mission of the company, the marketing goals and the business practices. This information is used by the Public Relations professionals to create the communication strategy and plan, adapted to the company’s particularities.

Client Contact

Each client of a Public Relations agency has an account executive assigned. The Account is the liaison between client and the PR professionals team which work on that company’s account. The account executive, together with the PR team work to create the Public Relations team suited for the company, followed by its implementing, in accordance with the strategic objectives of the company.

Before implementing the plan, the PR agency sends it to the company in order to be approved and answers all the questions and requests coming from the client. Depending on what the company needs and wants, the plan can be renewed each month, every 3 months or yearly.

Account Services Team

The PR team working with the account executive is usually formed by a copywriter, a graphic artist and a publicist. The copywriter writes the news releases, creates the brochure’s content, inquiry letters intended for media representatives or any other writing tasks.

The publicist is the one who communicates with the media representatives in order to generate publicity for the client’s company. A good publicist needs to have contacts within journalists, talk show producers or high-profile bloggers. One of the publicist’s jobs is to find new venues for the client’s company to promote its services or products.

The visual support of the PR campaign is made by the graphic artist. All the printing materials used in the Public Relations venues are designed by the graphic artist. Such materials include press kit folders, letterheads, product packaging and many more. The company’s logo can also be designed by the graphic artist.